One week of research, three ways in
Maya is a product marketer at Halvern, a booking app for clinics. This week she wants to know why new clinics stall in their first month.
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Monday Phone
An interview at a dental practice
Maya puts her phone on the desk and talks to the practice manager. Parley writes it up as user research, with behaviours, workarounds and the manager's own words.
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Tuesday Browser
Two discovery calls on Zoom
She records both calls from the Parley web app, and no bot joins. Each note keeps the pain points, the current setup and the buying signals.
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Wednesday Email
Survey replies by email
Clinics answer her survey by email. She forwards the thread to her private Parley address, and it becomes a note with a summary, open questions and every message in order.
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Thursday Slack
A thread from support
Support has been discussing export timeouts in Slack. Maya reacts to the thread with 📝, and it comes into Parley ready to summarize with a tap.
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Friday Laptop
Ask across the week
She asks for the top objections this month. The answer lists the notes it drew on: an interview, a call, the survey replies and the Slack thread.
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Friday Laptop
Findings into her report
She copies the answer into her findings brief, opens the source notes for the best quotes and builds her own slides from there.
